Brand Identity & Development
Innumerable costs in product development, a fleet rolling across the nation, knocking on doors selling, a dynamic ecommerce & B2B platform... zero marketing budget.
This dynamic is prevalent, if not pervasive in most every facet of business today. Consumer marketing has little room for small players, and the costs aren't going down, thus many enterprises opt to eschew traditional means, focus on developing a strong product and hope it sells itself.
While strong product the cornerstone of a successful business, a strong brand narrative is essential to growing beyond a manufacturing base. Brand resonates as much with a consumer as product, and this is the story that must be told to retailers and buyers alike.
Identifying your brand filters, the distilled essence of your brand, is key to developing a strong brand strategy. We identify who you are, what you do and who your target demographic is and build from there. We tell your story, not only as a tool for your sales team to communicate it to buyers, but for your business to focus its creative development for the future.
A brand that knows who it is develops stronger product offerings. Targeted attacks of opportunity, not just plucking low hanging fruit.