Catalogue Design
A cornerstone of any wholesale sales strategy is a compelling, accurate product catalogue. Your catalogue is the single most viewed piece of branding material that your customers will be looking at through the year. They buy from it, it reminds them who you are, what you do and why your brand matters.
Consistency, strong imagery and a powerful brand statement all serve to support sales and to ensure strong bookings upon presentation of a new product line.
My experience in catalogue production ranges from heavy lifting in InDesign, directing product and model photography, content creation (copy writing) to pre-press, approvals and logistics handling for distribution.