who is…

To be a kinder person today than I was the day before. The most important thing I can do for those around me is to increase my capacity for empathy, to build trust and understanding. Teams are made up of people who are infinitely more valuable than the capital they produce.

A passionate leader, driven to bring out the best in others. A broadly skilled Marketing and Design generalist with a deep focus on people, mentoring, systems and processes. Skilled in graphic design and video production, hands on and with teams developing corporate branding to white label product and service solutions. What gets me out of bed is equipping those around me to succeed, flourish and grow.

An accomplished team builder with a history of guiding organizations to success. The teams I’ve had the pleasure of developing have been CSA nominated film makers, television producers, ERP/MRP systems implementers, branding agencies and boutique design & manufacturing firms.

Team Builder/
Clear Thinker

Experience

Big Blue Bubble / Director, Marketing

2022 - PRESENT, LONDON, ON

What do I do at BBB

Steering the creative direction and growth of user acquisition, retention and engagement for a franchise of top rated mobile and PC games. Managing an amazing team of content creators, marketers and editors to deliver fun, exciting content that moves new players to action.

Iterating rapidly to keep our game’s presence relevant, current and topical in an ever-changing landscape. I build relationships with influencers, licensed distributors, cross-promotional brand partners, content creators and more.

YES TV / Director, Marketing

2016 - 2022

Developing and maintaining the brand identity, on and off air for 3 national broadcast stations. Creation and execution of promotional objectives to support commercial sales, grow viewership and reinforce brand equity. Direct the creative, production and engagement teams in the execution of promotional campaigns and broadcast productions. Developing and mentoring future leaders.

Creative oversight of on and off air marketing and promotions for Canada's largest independent broadcast network. Managing a team of internal producers, editors, writers and designers to build and execute on and off air promotional and marketing campaigns. Exploring and developing multi-channel audience acquisition strategies through marketing, PR, trade, social and experiential tactics.

Niko Apparel / Project Manager/Designer

2014 - 2016, HAMILTON, ON

Managed the exploration and execution of major projects at Niko, focusing on new growth opportunities. With a strong focus on design and marketing, developed and grew new IPs within Niko's portfolio, bringing new products to market with compelling brand and marketing strategies. Managed the development and onboarding of a new ERP/MRP system. Trained staff and ensured adoption and workflow adjustments. Created and enforced brand standards among staff and licensed partners.

Kodiak Group Holdings Co. / Marketing Coordinator

2010 - 2013, CAMBRIDGE, ON

Championed marketing and web development projects for all major brands; Kodiak, Terra Footwear, Dickies and the retail chain, Work Authority. Serviced brand development needs across all sectors, major business tenders as well as licensing opportunities. Exercised web marketing and graphic design background in the execution of digital, print and video marketing campaigns.

Work Authority / Manager & Business Developer

2008 - 2010, VANCOUVER, BC

Developed and maintained retail business, managed staff and resources, generated and pursued leads for new B2B opportunities. Hire and train staff in job operations within an industry specific service sector. Assigned as graphic designer and branding developer for local advertising.

Skills & Specialties

Achievements

Oversee a series of viral marketing campaigns, resulting in stratospheric growth of the My Singing Monsters game and brand, in both daily users and revenue by over 700% year over year.
Executive Producer for multi-season Canadian television production programs & CSA nominated documentary
Created new national sponsorship opportunity and corporate giving campaign with the Canadian Cancer Society, including 4 fully produced television broadcast specials for major events.
Leading ongoing corporate initiatives to improve DE&I, social responsibility and reduce discrimination.
Successful execution of B2B sales pitches resulting in the adoption of new product lines in Walmart USA.
Developed a front to back ERP/MRP system for a Canadian manufacturer. Including creation and enforcement of departmental SOPs, financial, sourcing and sales pipeline integration.
Created and launched an original IP at ISPO Munich, resulting in sell through to CTC stores throughout Canada.