Context, Concept, Campaign
Big ideas require equally big plans. With nearly 20 years of experience in creative development, marketing, strategy, and leadership my view continues to widen, with every project, with each team. Leading creative teams requires a unique combination of energy, enthusiasm, and vision, tempered by a type of systemic pragmatism to steer a project to success.
Having spent the better part of my career as a hands on generalist, my natural proclivity to organizing, rallying and leading teams has positioned me with a combination of skills with which I guide, mentor and drive those around me to success. I’m curious by nature, rarely settling for what’s in front of me or accepting the conventional. I love a challenge, and to be challenged by the excellence of those around me. If we’re tackling a problem, it’s my job to uncover the why, as much as develop the how.
Be curious
“I don’t know what I don’t know.”
At once humble and simultaneously completely devoid of personal responsibility. It’s hard to be critical of someone humble, isn’t it? But I’ll offer a counter-point:
”Once we know better, we’re responsible to do better.”
We are perfectly equipped to achieve the results we’re getting. It’s a leader’s responsibility to actively seek and provide clarity. If we make decisions knowing we are ignorant of the whole picture, we are willingly negligent. Be responsible, be curious, be accountable.
Servant leadership
Success can be selfish, it can be singular, and it can be a source of pride for a leader. I find success and fulfilment in the growth of my team. A new skill refined, a new idea tabled, a new campaign rolled out. In knowing I leave those behind me with more than was there before, to equip them to pass on the spirit of giving and service, I feel accomplished.
