Innumerable costs in product development, a fleet rolling across the nation, knocking on doors selling, a dynamic ecommerce & B2B platform... zero marketing budget.
This dynamic is prevalent, if not pervasive in most every facet of business today. Consumer marketing has little room for small players, and the costs aren't going down, thus many enterprises opt to eschew traditional means, focus on developing a strong product and hope it sells itself.
While strong product the cornerstone of a successful business, a strong brand narrative is essential to growing beyond a manufacturing base. Brand resonates as much with a consumer as product, and this is the story that must be told to retailers and buyers alike.
Identifying your brand filters, the distilled essence of your brand, is key to developing a strong brand strategy. We identify who you are, what you do and who your target demographic is and build from there. We tell your story, not only as a tool for your sales team to communicate it to buyers, but for your business to focus its creative development for the future.
A brand that knows who it is develops stronger product offerings. Targeted attacks of opportunity, not just plucking low hanging fruit.
Your packaging is often the only impression a consumer is going to have of your brand. Taking advantage of the real estate provided by a box, hang tag or counter card is crucial to communicating your brand narrative in as brief a time as possible, while ensuring the largest impact on a potential customer.
I've created complete brand experiences utilizing packaging and support materials for brands in mass merchant distribution chains, independent retailers and online marketplaces. From the design stages to ensuring accurate die lines are produced, materials selection and final production logistics.
A cornerstone of any wholesale sales strategy is a compelling, accurate product catalogue. Your catalogue is the single most viewed piece of branding material that your customers will be looking at through the year. They buy from it, it reminds them who you are, what you do and why your brand matters.
Consistency, strong imagery and a powerful brand statement all serve to support sales and to ensure strong bookings upon presentation of a new product line.
My experience in catalogue production ranges from heavy lifting in InDesign, directing product and model photography, content creation (copy writing) to pre-press, approvals and logistics handling for distribution.
Championing video production projects from concept to completion, recent projects have seen me take on the roll of designer, script writer, vocal talent producer, QA analyst and distribution lead.
My work in video production seems me coordinate with multiple departments in a given organization, in a process that follows a clean and efficient method. Design is dictated by content, and content is driven by purpose. Divine the purpose, target audience and goals of the piece in order to write compelling content, and finally design based on the content drafted.
